Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Lmfao at this whole thread of nonsense answers.
It’s not a weird obsession.
If you want to be muscular, then you need to eat a lot of protein.
If you want to be muscular and have a low body fat percentage, then you need to eat a lot of protein, and eat a lot of protein / calorie you eat.
If you’re old and want to slow down how quickly your muscles waste away to maintain your physical health, you need to eat a lot of protein.
And protein is generally one of the more expensive parts of food, so companies constantly try and cut back and replace it with carbs and sugar instead… All leading to people seeking out food with high protein content
But dumbasses think protein is only in meat. Internet thinks protein = meat.
https://www.greatveganathletes.com/athletes/sport/bodybuilders/
And let’s just ignore colon cancer rates in <30 coincident with the protein fad.
No, the vast majority of bodybuilders and gym bros use whey protein powder which is dairy based.
Also, if we’re talking normal food, you have to eat 6 full cans of beans to get the same protein as 1lb of chicken or fish. Meat is not the only way to get protein but the fact of the matter is that for most people (assuming they ignore the morals and ethics) it’s gonna be easier and tastier to get a substantial amount of protein from meat.
Lmfao thanks random internet person for your rough feeling of correlation. Glad no actual researcher would have ever possibly thought to check that in their study! /S