I mean, yeah, the mass market stuff is made to be palatable to the largest audience possible. Can you name a single mass-market beer from any country that isn’t? Most Australians I know tell me Foster’s is shit, and I agree, but I don’t know any craft Australian beers to compare it to.
Kozel and Pilsner Urquell from Czechia are two of the best pilsner beers you will ever drink, and they’re both mass-market with a global reach. But these are more or less exceptions, most sold beers in many countries (mine included) indeed are the lightest and blandest palettes.
I mean, yeah, the mass market stuff is made to be palatable to the largest audience possible. Can you name a single mass-market beer from any country that isn’t? Most Australians I know tell me Foster’s is shit, and I agree, but I don’t know any craft Australian beers to compare it to.
Kozel and Pilsner Urquell from Czechia are two of the best pilsner beers you will ever drink, and they’re both mass-market with a global reach. But these are more or less exceptions, most sold beers in many countries (mine included) indeed are the lightest and blandest palettes.