Yup. Currently work at an ad tech company and we just pushed a new ad surface and the executives freaking loved it. It adds on additional revenue without putting any of the current revenue at risk. Internally, the narrative was super positive while externally it was “Well, that’s kind of annoying”.

So long as user engagement doesn’t totally tank, they see it as a complete win.

Thanks for including the list of companies with compatible devices! It wasn’t until reading your comment I realized Zigbee was more of an industry standard than rather than a single manufacturer.

I’ll be getting me one of those dongles, now.