I saw a post about how nerds are resistant to advertising, which is bs imo considering how obsessed many nerds to products. But then, I do not seem to get affected - I usually do not desire to buy a product, and only seek out what to buy when needed.
That is, I feel like adverts do not work on me. Is this an illusion? Or maybe, is it that many adverts are made to appeal to neurotypicals?
Used before is way different than heard of. If I’ve used it before and liked it, sure I will favor that brand based on personal exp. If I didn’t like it, of course I avoid it.
If I’ve only heard of it, that means absolutely nothing to me and I’m immediately skeptical. If someone has told me a brand is good, I’d consider it an informal review and it holds a small amount of weight.
Functionally, the brand is only useful for identifying and matching the products to the reviews and research I’d done on it, it’s just a label.