“We need a reality check. Otherwise we are heading at full speed against a wall,” Mercedes chief executive Ola Kaellenius told the Handelsblatt business daily of the 2035 goal, adding that Europe’s car market could “collapse” if it goes ahead.
“We need a reality check. Otherwise we are heading at full speed against a wall,” Mercedes chief executive Ola Kaellenius told the Handelsblatt business daily of the 2035 goal, adding that Europe’s car market could “collapse” if it goes ahead.
They’re worried about profit margins. That’s all they care about. Investing in new technologies costs a lot and that may eat into the margins for a few years. Which is of course the absolute worst thing that could ever happen. Nothing else matters.