The Type 01 is the first model to arrive from Jaguar’s rebirth. The British carmaker was an early entrant to the modern EV market with the 2017 I-Pace, which was fun to drive even if it was too small inside and perhaps completely unreliable. An all-electric sedan was supposed to be next, but a year from the showroom, it was abruptly canceled, leaving the automaker with nothing to sell as old models like the F-Pace ceased production.
“The jag, it looks like a car you’d steal in Cyberpunk 2077,” said one Ars staffer approvingly. Credit: Jaguar

Ugh, I thought we were getting over this already.
The interior is fine, I can appreciate the clean lines and overall minimal ornamentation. White is probably a bad choice for a car that any real human is going to use.
But a touchscreen for the interior controls? Really? Is it 2015 again? Physical buttons are better. I would even go so far as to say they’re necessary for any controls that a driver might operate while driving - they should be findable by feel only, in the dark, while your eyes are on the road. A luxury vehicle design should certainly have physical controls, even if they’re tucked behind one of these panels to preserve the look of the interior:

It wouldn’t be ideal, but it would be much better than that thing that looks like a phone bolted onto the center spine, which is just ugly. It sticks out from the rest of the interior design like a flashing neon sign of cost-cutting. It looks like a POS terminal, like I’m about to pay for my coffee:

What a bad decision, or probably chain of bad decisions made through several committee meetings.
Whoever came up with the concept of touchscreens being somehow more sophisticated and luxurious than buttons deserves to be fired. Actually, while you’re at it, fire the guy that thought EVs needed all the useless tech gizmos cramped into them as standard.
If touchscreens were better then every plane would have them on every instrument.
They’re cheaper to implement, and in this context it certainly looks the part. That panel looks like a Garmin circa 2008:

Obviously they’re cheaper to implement. Wiring up all those buttons costs money and we’re not gonna waste money on good UX.
Plus making everything electric means more warranty repairs when the electric motors break.
But that’s enshittification for you.
It looks cooler but doesn’t mean it is. My truck has a touch screen for Apple car play but everything else is physical control and I appreciate it so much
White is probably a bad choice for a car that any real human is going to use.
It looks more like beige.
I drove an Audi A4 with light grey / silver fabric interior for 15 years. It was 18 years when I sold it and still looked mostly like new. Only the drivers seat had a few slightly darker spots that I could likely have cleaned with a wet-dry vacuum cleaner.
I didn’t have kids in the car during that time, though. But I guess neither would whoever drives Jaguar.
The car of the future was supposed to have pulsating LEDs, self-drive, pursuit mode, turbo boost and an reassuringly patronising personality that would scan for threats and tell you what you were doing wrong. I was supposed to have a chest and head of hair like David Hasselhoff and a rich crime-fighting sugar daddy to fund my escapades.
This is off-white nothingness inside. It leaves me cold.
This car at least has a somewhat unique look to it unlike the Luce; which looks so powerfully generic that it almost doesn’t matter what other features it has.
Or worse, the Ford Mustang Mach-E, which looks like Ford has suddenly started reselling the Tesla Model Y.
Fuck me. I thought the mach_e was a hot hatch. Its an SUV! Wtf were they thinking bedside raising the price compared to a coupe.
The Luce looked exactly like what I imagined the proposed Apple car would look like and nothing like a Ferrari
I think that’s true for the exterior, but for the interior it’s the opposite, the Luce interior looks great, and the jag interior looks like every other new car…
Kind of ironic given Jags are more well known for driver comfort while Ferraris are more known for showing off.
I’m not even sure you can compare the two. To me the have different missions and are appealing to different segaments of (albeit the same) market. The only similarity is they’re both EVs.
Do EV’s have to be ugly? Are they doing this on purpose so you don’t buy them? What’s going on here?
I kind of like this one. But every time I see I Rivian I have to avert my eyes.
I’ll admit it’s not the worst example taken in isolation, but for heaven’s sake it’s a Jag. It is very likely the ugliest Jaguar ever made.
No, the Renault R5 is really good looking. The new BMW i3 Neue Klasse is as well and as it happens looks almost identical to the ICE version even though its on a pure electric platform.
I think the Hyundai Ioniq, the Toyota bZ4X (what an awful name) and the Mazda 6e all look pretty cool. They more or less just look like any other regular ICE car. For some reason the western and Chinese manufacturers keep trying to do something funky and hideous.
Ioniq and 6e both get massive points taken off for doing the stupid tesla door handles
Fair, I’m not a fan of those either but that unfortunately seems to be the case with almost all EVs unfortunately so it’s not like that really matters in this case.
I wouldn’t call them beautiful, but yes they are at least passable (except the older ioniq 6’s- don’t like the looks of them). I mean the best of them like the Mazda simply look like average ICE sedans. But it’s sad to see so many manufacturers with track records of making beautiful cars like Audi, Ferrari, and now Jaguar pumping out completely fugly EV’s. I just don’t get it. This is one area Tesla did pretty well. Pity Elon owns it. The one cheaper EV I actually like the looks of is the Smart #1, specifically the grey and red Brabus edition.
They more or less just look like any other regular ICE car.
ice cars are how they are because they basically need to be. I’m an anti car but I’m glad EVs are throwing that shitty design criteria out the window and experimenting.
Chinese cars are how they are because that’s what the biggest car market on the planet wants.
if you want something that is boring and uninspiring, Toyota has your back
I can neither afford nor need one if these but id get one :)
Hyundai’s new V model as well
https://thebeep.com.au/car-news/hyundai-ioniq-v-beijing-debut-australia/
Most EV manufacturers doesn’t seem to be experimenting:
Doo handles - integrated
Body - Tall SUV
Grill - Missing
Headlights - Slim LED, sometimes a full lightbar.
Readlights - Full lightbar
Hood - Tall
General size - Huge
You know what would be experimenting? Styling EVs like ICE cars.
That frankly looks gaudy as heck but well taste is subjective I guess.
The Hyundai EVs are ugly, but so are Hyundai ICE vehicles. Their whole brand’s design language is very ugly to me.
Kia, on essentially very similar (if not basically the same) platforms, looks way better, but generally costs more.
Companies need to make tiered pricing models, they all ditched the intro level car and left us with bloated driving computers. Bring back the basic car with all normal designs and physical knobs
I’m actually pretty impressed with how cheap EV’s are becoming. The ioniq 3 at €28k is a great deal, and Smart just announced their tiny #2 ev at €20k.
There going for 40k-50k US.
They don’t know what to do with the face. They’re afraid to go big, so they go bland and call it “understated elegance.” The only clue it’s a Jaguar is if you happen to notice the name on the front. At least the Rolls still looks like a Rolls.
Massive A-pillars. I guess if you can blow $150K on a car, you can afford to hit pedestrians.

It needs those A pillars in case it rolls over otherwise the massive battery pack would crush the occupants.
It’s nearly impossible to flip an electric car because of the weight being so low. You’d have to drive it off a cliff.
True, but there aren’t exemptions for EVs in crash tests
At least you’re not only getting the giant iPads, you’re getting a giant iPhone as well!
It looks like it’s from Batman: The Animated Series which is cool.
Until you realize something that long would be totally impractical.
It’s very much a car for people to be driven around in.
The back doors are far too small for that.
It will be driven from one underground garage into the next, or to courtyard entrances. This is not meant to be parked in the streets.
I think this is a big miss for Jaguar.
That logo is awful; it looks like it spells “Joovar” from any sort of distance lol
I happen to somewhat like the design, though, just doesn’t look anything like a jag.
The outside is sexy AF, the inside is ugly AF.
“Wow it looks so cool! Can I sit in it? Oh, it’s just another fucking Tesla…”
I don’t like high beltline cars, I also didn’t forget the Ferrari I’m just indifferent to both
ipadification seriously I think new cars today is so ugly. And with that big tablet as a dashboard !
Oh wow, look at those moveable vents in the bottom corners of the bumper, they look great.
I’d like to see a video of someone navigating that boat through London.
Oh:

Finally a refreshingly new design 🤩













